MAD Parfüm / Dogru Cosmetic Germany GmbH
- 5M€+ annual P&L / revenue responsibility
- 50+ employees
- Retail network: 2 → 8 stores
- Franchise partners: 2 → 11
- +22% gross margin
Engineer by education. Executive by experience. System Architect by choice.
I do not only manage companies. I build systems that connect operations, finance, people and technology.
My career began in quality management and research and development projects. My background in Electrical and Electronics Engineering taught me to see systems not as isolated parts, but as connected structures.
Over time, I took responsibility across project management, technology, international operations, finance, franchise, retail, construction and company leadership. Across very different industries, I repeatedly saw the same problem: companies often struggle not because they lack people, but because they lack systems.
That is why I moved beyond solving individual problems and focused on building structures that prevent the same problems from returning. Today, I develop Business Operating Systems that connect operations, finance, governance, artificial intelligence and software.
Different sectors, different countries — the same discipline.
I first observe the system, reframe the problem, design the solution, unify people and processes, and then make the result scalable.
Active implementation · Business Operating System.
Framework & product development.
Scaling, transformation and operating systems.
Leadership, AI and operations.